A new era of Digital Finance has begun with the launch of the World Liberty Financial (WLFI) governance token, a cryptocurrency significantly backed by the Trump family. Trading commenced on major global exchanges on September 1, 2025, marking a notable expansion of the family’s involvement in the digital asset space. This venture follows the Trump family’s previous association with the $TRUMP meme coin earlier in the year, signaling a deeper embrace of blockchain technology.
Key Players and Involvement
The World Liberty Financial project boasts significant involvement from prominent figures and institutions. Donald Trump Jr., Eric Trump, and Barron Trump are reportedly directly involved in the operations of WLFI. According to reports from The White House, President Donald Trump himself promoted World Liberty before taking office and remains linked to the firm through DT Marks DEFI, a family-controlled entity. DT Marks DEFI holds a substantial amount of WLFI tokens and has collected the majority of the proceeds from sales. Major cryptocurrency exchanges are also key players in the WLFI launch. Binance, the world’s largest crypto exchange, along with South Korea’s Upbit, OKX, and Bybit, are facilitating the trading of the WLFI token.
Notable Investors
The project has also attracted high-profile investors, with Tron founder Justin Sun committing significant capital. Sun invested $75 million into the venture, underscoring the confidence some investors have in the project’s potential, as reported by Cointelegraph.
The Launch of WLFI and USD1
The WLFI governance token allows holders to vote on protocol upgrades and business changes. Alongside WLFI, World Liberty Financial also introduced its USD1 stablecoin, a dollar-pegged cryptocurrency, expanding its footprint across various blockchains. According to CoinGecko, this strategic move aims to provide users with a stable and reliable digital asset for transactions and investments.
Trading Details
Binance listed WLFI with spot pairs including WLFI/USDT, WLFI/USDC, and WLFI/TRY. Meanwhile, Upbit listed WLFI and USD1 with KRW, BTC, and USDT trading pairs. These listings provide a wide range of options for traders and investors looking to engage with the new tokens.
Timeline and Key Dates
The official trading of WLFI tokens began on Monday, September 1, 2025, with Binance commencing spot trading at 13:00 UTC. The World Liberty Financial project was initially introduced in September 2024 during Donald Trump’s presidential campaign. Investors in the tokens had voted in July to make them tradable, paving the way for the launch, as noted by Seeking Alpha.
Global Reach and Blockchain Infrastructure
The trading launch is global, with major cryptocurrency exchanges such as Binance, Upbit, OKX, and Bybit offering the tokens on their platforms. WLFI operates primarily on the Ethereum mainnet, with its activities expanding to Solana and BNB Chain, as detailed in a report by ICOBench.com. USD1 also launched on Solana, further diversifying the project’s presence across different blockchain ecosystems.
Strategic Objectives and Financial Impact
The launch aims to significantly increase the liquidity, accessibility, and investor confidence in WLFI. The Trump family’s growing engagement with digital assets reflects a strategic move to position America as a leader in the cryptocurrency sector and to integrate blockchain-based finance into the U.S. political mainstream. Reports indicate that the Trump family has already generated approximately $500 million from the project, according to Al Jazeera.
Market Activity and Valuation
The WLFI launch has spurred substantial market activity, with derivatives volume for WLFI soaring over 535% to $4.54 billion in the 24 hours leading up to the launch, making it one of the most traded crypto derivatives, according to FXLeaders. At its initial trading price, WLFI’s fully diluted valuation could exceed $30 billion, potentially positioning it among the top cryptocurrencies by market capitalization. However, Binance has applied a “seed tag” to WLFI, indicating that it is a newer, potentially higher-risk, and more volatile token.
The Intersection of Politics and Finance
The involvement of the Trump family in such a prominent crypto venture highlights the increasing intersection of politics and the digital asset economy, signaling a broader shift in the financial landscape. The launch of Trumps-Backed Crypto Coin represents a significant development in the integration of blockchain technology into mainstream finance and politics. As the market continues to react and adapt, the long-term implications of this venture will undoubtedly shape the future of digital assets and their role in the global economy.
